Brisbane-based Neto, which launched in 2011 and provides a cloud-based e-commerce solution allowing retailers and wholesalers to establish an end-to-end online store, has announced the launch of a point of sale solution that processes purchases in-store (POS), online, and via marketplaces (eBay, Facebook, Google Shopping).
For startups, small and medium-sized retailers, this is a major new offering, as it allows the retailer to have both its online and physical stores running on one single payments platform. An online platform that supports Windows and Apple iOS-based terminals means retailers can now accept physical sales at multiple locations with cash or card payments at point of sale.
Seamless integration allows omnichannel retailers to centralise back-end systems, as well as connecting with CRM and ERP software to provide a single overview of revenue, inventory, fulfilment and cash flow for easy management of accounting and tax obligations. All this while giving their customers the same shopping experience across both platforms.
Research released by Sensis has indicated that 66 percent of Australian retailers are still mostly focused on business within the local market. Neto Co-Founder, Ryan Murtagh, said the innovative new offering allows growing retailers to take the first steps towards reaching a much broader and potentially global audience by providing them with the complete platform and tools that they need to sell online.
“The Neto Digital Commerce Platform is able to track inventory and sales across multiple locations, and is updated in real-time to account for sales made through a physical store, a retailer’s online store and even their eBay store. It also integrates with leading shipping carriers, such as Australia Post eParcel, enabling easy fulfilment for all orders,” Murtagh said.
“Retailers of all sizes are coming to understand that the online and bricks-and-mortar experience needs to be unified – both for the customer’s benefit and their own. Our new solution is a turnkey service that is affordable to businesses of all sizes. This is the critical first step for Australian retailers that would like to establish a presence online, and equally it’s an opportunity for retailers to bring digital commerce innovation to their physical stores.”
Further enhancing a retailer’s reach, the Neto solution effortlessly links into social media, allowing retailers to directly reach out to their customers. It also features powerful social features, including customer reviews, discounting and coupons, and deep analytics to provide retailers with a deeper understanding into parts of their business and how specific product lines are performing.
Retailers are able to trial the new point of sale service for 14 days for free, before opting in to one of three different pricing tiers, allowing retailers to easily move up as they grow, take on additional staff and product lines, and establish additional warehouses.
In June last year, Telstra boosted its position in the online retail market by buying local online e-commerce platform Neto. Following this, last month Australia Post announced a partnership with the e-commerce platform to provide Neto customers direct access to a number of Australia Post services through their Neto Control Panel.
At the time, Murtagh told Power Retail, “With the technical expertise and scale that Telstra brings, I believe that this partnership will allow us to accelerate our development plans and to provide Australian SMEs with an even better product and a higher level of service and support.”
With the launch of this new system, Power Retail caught up with Neto’s COO Jason Titman to get his thoughts on how the the new POS system might help Australian retailers scale and compete on a global scale:
“At the heart of successful retailing is making the customer experience easy. The launch of POS by Neto opens up the global retail market to Australian retailers who can now sell any where, anytime,” he enthuses. “They can sell in store via POS, online via their webstore or via multichannel market places such as eBay, Google Shopping, Trademe or Amazon (to be released in late 2016).
“All of these sales channels hang off the core Neto platform, so stock levels can be seen in realtime, sales results can be reported on the Neto dashboard in realtime and retailers can also personalise their marketing campaigns around individual customer purchasing and preferences and perform analytics, and undertake predictive decision based purchasing based on all of the data feeding into the system Neto has developed.”
“Neto’s vision is to create an ecosystem which enables our customers to simplify their world and provide a seamless experience for their customers. This means the customers experience in-store should blend with their online experience and vice versa. Hence at the Neto checkout we now offer an alternative to home delivery, this being “click and collect”.
“Australian consumers are voting with their feet in the online world and many retailers are finding that for over 50 percent of their online sales their customers are making the purchase decision online and making the payment online, but are opting to collect the items in store.”
It is certainly the intention of Neto’s new point of sale solution to further close the loop for retailers, allowing them to manage all omnichannel sales channels from one single platform to provide a seamless experience between online and offline, and potentially look beyond the boundaries of the local market.
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